Rural Marketing in Tamil Nadu - Madurai
Tuesday, 21 October 2014
Item details
City:
Madurai, Tamil Nadu
Offer type:
Demand
Item description
Rural marketing is a dense topic, it has to be approached strategically. Mobile vans have also been successful in generating product awareness. Mobile vans can have a deeper reach as they can reach the interior parts of the country and also include rural women as part of the campaign. Outdoor advertising rural marketing can also be approached via promotion media such as newspaper, television and radio. Newspaper and television have a limited reach as illiteracy is still a major concern of the Indian economy. But radio, on the other hand has a wider reach as it is an affordable medium which can cross the boundaries of illiteracy.
Reaching the customers based in the rural areas is easier if the marketing campaign is designed keeping the language constraints in mind. Using regional language is better suited because English as a language may have limited use in the rural areas. Signboards, banners, and hoardings on buses and trees are easier to spot and serve as an inexpensive means of outdoor publicity. Signboards written in the local language can attract the attention of the local consumers and make them aware of the product benefits. Transit advertising can also be used as a means to do the same.
Reaching the customers based in the rural areas is easier if the marketing campaign is designed keeping the language constraints in mind. Using regional language is better suited because English as a language may have limited use in the rural areas. Signboards, banners, and hoardings on buses and trees are easier to spot and serve as an inexpensive means of outdoor publicity. Signboards written in the local language can attract the attention of the local consumers and make them aware of the product benefits. Transit advertising can also be used as a means to do the same.
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